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Professor, Researcher and Seminar leader
Ph.D. Marketing Strategies and Communication
English and French
Marketing strategy: Internet, globalization,
Business intelligence, actors’ behaviors
1° Teaching in English and
French: MBA and
Permanent Professor
·
Groupe ESC Dijon-Bourgogne (French
Institution) 1999 - Present
·
International Schiller University (American
Institution) 2001 – Present
Itinerant Professor
·
ESSEC Present
·
La
Sorbonne Present
·
Dominican University of
California Present
Former teaching experiences:
·
ESC:
Nantes, Rennes, Troyes, Reims, Amiens- Tour
1998 - 2001
·
Universities:
Paris VIII, Paris X, etc.
1989 - 1990
·
California State University, Dominguez Hills
1989 – 1990
·
California International University, L-A,
etc. 1989
– 1990
2° Education
Ph.D. of Marketing
strategies and Communication.
University of Paris at
Dauphine, Paris, France.
1987
Research Methodology and
Epistemology.
Ecole des Hautes Etudes, Paris,
France (auditor).
1985
M.A. of Marketing strategies
and Communication(D.E.A).
University of Paris at
Dauphine, Paris, France.
1981
B.A.of Business
Administration.
E.S.C.P ( Ecole Supérieure de
commerce de Paris)/International management school
1980
PICE : Permis de Conduire
Informatique Européen (High skills in camputer use) 1997
3° Executive Training Experiences & Consulting
Assadi
Consultants International
Seminar leading and consulting in cyber marketing, market research and
business intelligence, consumer behavior and
strategy
Present
Project Director, Europe New Media (ICDP)
International Car Distribution Program (ICDP) a cooperative research
consortium sponsored by European (and US) companies interested in automotive
distribution and retailing
1995-1997
Project Director, Pôle Universitaire Léonard de Vinci 1995-1998
Consulting & Executive Training Services
Founder & Directing Manager of Strategies Marketing & Seminars Co.
Created in 1991
Market research & executive training,
Sold in November 1995
Also vast experience of consulting and executive in sectors such as:
Retailing :
Casino, Mammouth, La Ruche Picardie, Obi, Conforama, Match, FNAC...
Service :
Consodata, Informa, Caféteria Casino, Miami, Hippopotamus,
Sodexho, Shugun, Ecole Maxim's...
Pharmaceutical Industry :
Astra, Pharmitalia, Sandoz...
Others :
Renault, Caisse d'épargne, Tollens, Rank Xerox, GRESA-ISA, Interventions
USA :
Seminars and Consulting, Professional conferences...
4° Research and Publications
Books
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Models of Different Sources of Income on the Internet
Paris, 2004
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Business Intelligence on the Internet,
PubliUnion, Paris, 1998
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Real Cases in Marketing strategies
Editions BPI, Paris, 1992
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Articles
Regular contributions in different professional journals
Formerly Columnist
in
Marketing Magazine on Cyber Marketing
Formerly Columnist
in
Etats de Veille on Business Intelligence
Formerly Columnist
in
revue Equip'Hôtel (1992-1994) on Customer Service
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Strategic
management analysis of al Qadea’s organization Business Horizons 2008,
February
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"L'individualisation
de la relation client sur Internet : un élément préalable à tout nouveau
modèle économique" Avec L. Attuel-Mendes et J-F
Notebaert Cahiers de recherche du LEG, n° [2007-02] [2007-02]
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Exploring
Marketing Strategies for Building Trust “Innovative Marketing” 2006. N° 2.
July
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Religion’s
impact on consumer behavior Working papers Group
ESC Dijon January 2004
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Difficulties
in showing the advantages of marketplace on the Internet Cahier de Recherche
Groupe ESC Dijon Mars 2003
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5° Other
American Marketing Association
(AMA)
Investor’s Club DARYEK
(founder, sold in 1990)
Theatre, Football (Soccer)
Age: 48 years old
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دكتر جمشيد اسدي - استاد دانشگاه
